Pandora Smokes iTunes In New Survey
So much for the media created horse race between Pandora and iTunes Radio. A new NPD sampling of 328 users showed 71% had reported listening to Pandora in the last week, compared to just 15% to iTunes. YouTube had been used by 43% in the previous week and iHeartRadio drew 23%.
Spotify, Slacker and Rdio each claimed only single digit percentage use, in the survey.
One of Pandora's greatest advantaged over iTunes Radio is its availability on multiple platforms both inside and outside of the Apple iOS ecosystem, according to RAIN. I'd add resistance to change as another factor: once you spent hours fine tuning your Pandora playlists, what is the real motivation to change?