Late last month Kevin Arnold, the founder of IODA Music and the Noise Pop Festival, launched OpenAura, which gives artists more control over how they appear online, along with a new revenue stream. We published a first look at OpenAura when it launched. Recently Arnold shares more about the new service and his motivations behind launching it.
OpenAura curates content and delivers it to music sites. Uniquely, in addition to pulling from the web, artists can “claim” their "Auras" and take control, adding photos and other visual content.