Social Media is undeniably changing the way we interact in the music industry. There are endless platforms to create, share, and promote the music we're making and the artists we believe in - but just because they're are endless options at our fingertips doesn't mean we have to burn our days away populating all of them. The success or failure of your social media platforms can make or break your career - at the end of the day, it's all about strategy.
Dave Kusek discusses the importance of strategically streamlining your social media presence by focusing on engaging content on a few key platforms instead of spreading yourself too thin. Join the conversation on MusicThinkTank.com
"With all the social media guides out there, you’d think no one remembers one of the key behavioral aspects to being human – socializing. I know, it’s hard to find a balance between social and promotional – afterall, you still need to sell your show or record."