The Clios have long been to the advertising industry what the Grammys are to music. This year they've added a category, Clio Music, for excellence in music marketing and advertising, and the deadline is Tuesday April 14th. Here's is Clyde Smith's preview:
Clio Music is a new program from the Clio Awards focusing on music marketing and advertising. Nominations are largely a self-nomination process, for a fee; and can include entries from "agencies, record labels, production companies, musicians, managers and brands who have made creative contributions to advertising and marketing through music." This does open the door to DIY efforts as well, but think that one through because this competition will attract the very best.
The Clio Awards are one of the major competitions for advertising, design and communications professionals. This year they're introducing a new program, Clio Music, which "recognizes work that pushes creative boundaries and demonstrates ahead-of-the-curve thinking in music, including artist self-promotion, music marketing and brand collaborations as well as the use of music in advertising campaigns."
Applications require the "permission of the client and/or owner of the rights of the work. Ads on spec and director's cuts are NOT eligible."
Entry fees are a reminder that this is an industry event ranging from $325 for Digital/Social entries to $750 for Integrated Campaigns.
- Tom Poleman, President, National Programming Platforms, Clear Channel Radio
- Liana Huth, Senior Vice President, Partnerships & Events, FUSE
- Willo Perron, WP&A
- Brian Loucks, Talent Agent, CAA
- Javier Farfan, Senior Director of Cultural Branding, PepsiCo
- Molly Peck, Director of Advertising & Sales Promotion, Chevrolet
- Mike Mahan, President, Dick Clark Productions
Billboard will be the media partner for Clio Music.
Hypebot Senior Contributor Clyde Smith (Twitter/Facebook) is currently relaunching All World Dance. To suggest topics about music tech, DIY music biz or music marketing for Hypebot, contact: clyde(at)fluxresearch(dot)com.