These days interesting music marketing approaches tend to include lots of experimentation with tech including Amatorski's use of an interactive page that unlocks music by the millisecond to encourage social media news sharing. Another creative use of current tech includes Little Dragon using Twilio to call fans. But Daft Punk's creating and promoting merch with 70's-style ads that do a nice job of capturing the ads and culture of that time. At the end of the day, both the past and the future remain fair game for creative music marketing.
Amatorski will have a new album, "from clay to figures," available via iTunes April 14.
An unlock page, shown above, encourages you to spread the word about the website or upcoming release and, in the process, unlock additional milliseconds of individual tracks.
Daft Punk's 70's-Style Merch Ads
The official Daft Punk website currently features a variety of 70's style ads like the above thumbnail. Click on an ad and it takes you to the corresponding bit of merch.
When they change those up you can relive days of yore via Pitchfork.
Little Dragon Wants To Call You
It's a good opportunity to point to Lee Martin's essay "Intimacy Doesn't Scale" discussing what he created with Little Dragon including the why and the how.
The technical details are interesting but his thoughts on scaling intimacy are worth considering beyond this particular effort.
- More Major Musicians Pursuing Creative Album Release Strategies
- 'Deleting Borders': Crossing The Blurry Borders Between Music And Music Marketing
- Don't Ignore Old School Music Marketing: Creative Ideas For Press Kits, Merch & More
Hypebot Senior Contributor Clyde Smith (Twitter/Facebook) is currently relaunching All World Dance. To suggest topics about music tech, DIY music biz or music marketing for Hypebot, contact: clyde(at)fluxresearch(dot)com.