Live Nation Partners with Motorola for New Artist Discovery Project
Live Nation Entertainment and Motorola have extended their partnership with the with the launch of The Discovery Project, a fan engagement contest where contestants compete to have their artist creations displayed at Electric Daisy events.
By participating in The Discovery Project, contestants compete four categories: music, costume design, art installation and stage design with one person from each category winning the opportunity to meet with a mentor and see their creation in front of thousands.
"We're always striving to provide an over-the-top, unparalleled live entertainment experiential bond between fans and brands," said Russell Wallach, president of media and sponsorship, Live Nation Entertainment. "We saw the success of the Moto X Kandi Shop and LED towers with Motorola and wanted to build upon that. With that in mind, the natural next step was to find a way for attendees to become more than just spectators. We want them to become actual creators and curators of our festival content as well."
The winners of the Discovery Project DJ competition are DJ/producers Blaus, brothers from San Francisco. As part of their prize, they had the opportunity to perform at a recent Insomniac event and participated in a mentoring session with DJ Laidback Luke and a Moto X Mentor.
Originally launched in December, this Live Nation and Motorola partnership includes the first ever Moto X Kandi Shop, where event attendees designed their own Kandi bracelets on festival sites, and the construction of a 6-story tall LED tower light displays.
Additional partnership initiatives will continue to emerge throughout the year at various Live Nation EDM events. – via CelebrityAccess
