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The Urethane Blog

If it is so great, why go on Kickstarter? Private equity would be all over this.

I think this is just pre-marketing for the product down the road, or publicity for Kickstarter. Personal suspicion detector at full blast.

Maybe I've been around the music biz too long

Startup Marketing Job Done

Pre-marketing - Definitely.

Of the 18000+ backer, over 15000 were for the amounts that effectively "pre-ordered" the player with delivery dates from Oct to Dec.

That's over 15000+ ready and waiting customers for the online store when it goes live.

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