Spotify added 1 million active users in the UK in the last four months and is poised to overtake iTunes across Europe, according the music streamers head of label relations in Europe, Kevin Brown. A "signifigant amount" of those subscribers are paying for the service, according to Brown, driven by marketing partnerships with Vodafone and the UK's Sunday Times.
"Some of our partners are saying Spotify is now generating more revenue each month across Continental Europe than iTunes," Brown trade publication MusicWeek. "Given that download sales are declining and Spotify is growing rapidly, particularly in the UK, it is only a matter of time before Spotify is bigger than iTunes across Europe as a whole."
Closing In On 10 Million Paid Subscribers
As of March 2013, Spotify had 24 million active users globally including 6 million paid subscribers. Music industry sources tell The Guardian that Spotify will announce its latest stats only after passing 10 million paying subscribers, a number their likely to reach in the next few months.