Music Business

Spotify Adds 1 Million UK Users, Poised To Ovetake iTunes Across Europe

Spotify logoSpotify added 1 million active users in the UK in the last four months and is poised to overtake iTunes across Europe, according the music streamers head of label relations in Europe, Kevin Brown. A "signifigant amount" of those subscribers are paying for the service, according to Brown, driven by marketing partnerships with Vodafone and the UK's Sunday Times.

itunes down"Some of our partners are saying Spotify is now generating more revenue each month across Continental Europe than iTunes," Brown trade publication MusicWeek. "Given that download sales are declining and Spotify is growing rapidly, particularly in the UK, it is only a matter of time before Spotify is bigger than iTunes across Europe as a whole."

Closing In On 10 Million Paid Subscribers

As of March 2013, Spotify had 24 million active users globally including 6 million paid subscribers. Music industry sources tell The Guardian that Spotify will announce its latest stats only after passing 10 million paying subscribers, a number their likely to reach in the next few months.


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  1. Apple has close to 800 million credit cards on file and can bundle iTunes Match and other features into a streaming music service…so uh…10 million paid subscribers…let’s see what happens when Apple comes out with their competitive offer.

  2. Oy. I consider Hypebot to be THE authority on unbiased digital music and direct-to-fan news, but the lack of proofreading and resulting grammatical errors wrecks credibility. If you can’t spell a word in a headline (let alone the body copy), credibility will be elusive and a broader audience also out of reach. I implore you – please pay attention! I can’t share this stuff with my friends and professional network as is. I’ll look silly…

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