Yahoo Expands Vevo Music Partnership
Yahoo! and Vevo have extended their partnership to bring Vevo’s 100,000 HD music videos, live concert events and original programming to Yahoo Screen. Through the deal, viewers can access music programming, including exclusives, powered by Vevo on Yahoo Screen in the US and Canada. In the coming weeks, the partnership will extend to the UK, Germany, Spain, France and Italy as well as the Yahoo Screen mobile app.
The companies’ partnership, which kicked off in 2012, previously syndicated Vevo’s programming to Yahoo Music.
“Our renewed partnership with Yahoo will bring Vevo’s programming to more music fans than ever before,” said Rio Caraeff, President and CEO, Vevo. “Yahoo has the potential to be one of our largest partners, and our launch across Yahoo Screen and, soon in more countries and on more platforms, is a big win for viewers who want to watch their favorite music video programming anytime and anywhere.”
