DeVon Harris (producer Devo Springsteen) is the mastermind behind Adventr, a new service making it easy to take multiple videos and combine them in a choose your own adventure video. These aren't specific to music videos but clearly offer some interesting possibilities for marketing campaigns or just plain old fun. Harris has strong ties to John Legend who's an early investor and also has an Adventr video of his own.
"Adventr is the simple platform for creating and sharing interactive, web-native video experiences. Just drag & drop your clips to create seamless, personalized HD videos in which viewers can interact and choose their own paths - in real time. Share your adventrs on Adventr.tv, your website, video networks or social media - for free!"
Demos include a piano lesson with John Legend and the following promo:
Adventr has quite a history, including earlier efforts by DeVon Harris, and has previously produced videos for AOL, the Sundance Channel and WebMD.
Harris says the newly opened free public version is most likely to attract prosumers with additional tools available for paid enterprise clients.
Seed investors include John Legend and execs from TOMS Capital.
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Hypebot Senior Contributor Clyde Smith (@fluxresearch) posts music crowdfunding news @CrowdfundingM. To suggest topics about music tech, DIY music biz or music marketing for Hypebot, contact: clyde(at)fluxresearch(dot)com.