Building a website can be overwhelming - especially if it's your first build - but websites are becoming a necessary entity in today's music industry. When planning to build or update your sight it's important to stay focuses. Clean designs, clear calls to action, and concise messaging are critical factors to consider when creating your page.
You want your audience to have the ability to engage with your content - an updated, engaging, user friendly website makes that easy. Not only will your current fans be engaged, they'll be more inclined to share your content because they find it intriguing. Pull up your website and take notes as Dave Kusek discusses the most important parts of building your online presence. Join the conversation on MusicThinkTank.com
"If you’re just putting out free content on your website you’re only going halfway. Of course you need great content like blog posts, photos, a few music tracks, and videos to keep fans interested and to keep them coming back. But the really cool thing about a website that sets it apart from social media is that it really takes fans from the information through the purchase."