Mark Mulligan: Apple's Beats Acquisition Driven By Streaming Music's Mutual Fear Factor - hypebot

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Shadesofsolveig

This is a great analysis. "Music downloads are monetized CRM for Apple, a means of enhancing the device experience." So true. And while music is tied to device sales, device sales also underwrite a streaming music service, a service which is not currently profitable standing alone. Much as cellphone service was viable only as a bundled service in it's infancy, so is streaming. This will end up an industry with only a few players, those with a diversified portfolio and deep pockets (Google, Apple...).

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