Landing pages provide an excellent opportunity to create a great first impression - or, to turn potential fans away if you don't know how to use one. Bandzoogle provides a platform that makes it simple to add an intro page to your website, and Dave Cool, the Director of Artist Relations for the musician website & marketing platform explains how to use it.
With access to so much advanced technology it's critical to know what you're working with. If you're shooting in the dark, not only could it be a waste of your time, but it could hurt the image you're working so hard to build - even worse, you could lose your audience. Got the most out of the tools at your disposal - learn more about how to build and utilize your website on MusicThinkTank.com.
"There should be a clear purpose for the intro page. Let fans know about your new album, a crowdfunding campaign, a new video, tour, etc. Don’t just have a photo of your band with an “Enter Site” link, this simply wastes the visitor’s time with an extra click to get to your content."