Beats Music executives have been overhyping their product for a long time. So the co-hosts of the Upward Spiral, Cortney Harding and Kyle Bylin, asked several friends to use the mobile app for a week and conducted research interviews over Skype to collect their feedback. Now everyone is speculating on whether Apple is buying Beats Electronics and what motivated the potential deal. Is the company worth 3.2 billion? What will Apple do with Beats Music? Itâs too early to know for sure but here are some candid thoughts from regular people on their experience of the Beats Music service. Want an expert take? We have that, too.