StubHub, a leading secondary ticket marketplaces, has announced they will be producing and ticketing their own concerts. The company has five shows planned so far featuring "emerging acts" and will launch its first self-produced concert May 18 in LA.
The performer for the first event will be announced next week, with additional shows planned over the course of the summer aimed at 300- to 600-seat venues for its self-ticketed shows. Artist bookings for the shows will be handled by Superfly Marketing.
Michael Lattig, StubHub's chief marketing officer, said producing concerts are not a "one-off" project for SubHub. "This is about doing something that we can repeat and continue to bring around the country and deliver to fans in as many markets as makes sense," Lattig said.
Tickets for the May 18th are set to go on sale next week for $60, with additional shows planned for Nashville, Tenn., San Francisco, Chicago and New York. The shows will benefit Mr. Holland's Opus Foundation, which donates musical instruments to schools nationwide.
The five StubHub-produced shows will be included with five additional dates produced in partnership with Pandora. The "Next Stage" series kicked off on April30th with a show by Tokyo Police Club at Boulevard 3 in Los Angeles. - via Celebrity Access