5 years in, Kickstarter has introduced a guide to launching effective crowdfunding campaigns. "It’s your one-stop guide to designing a solid Kickstarter project, presenting it effectively, finding backers, and delivering on your plans," according to Kickstarter. May of the tips translate to non-Kickstarter campaigns, as well.
"It has insights and articles from Kickstarter veterans on how they pulled off successful campaigns. It has tips, tricks, and best practices on everything from making a project video to sorting out schedules, working with backers, and fulfilling rewards."
Want to learn more about launching and running a great campaign? This is the place to start.