By Mike Baldo, Senior Account Manager, Video Services for The Orchardâ.
Have a new album or film coming out soon? Of course you do! But do your fans know about it? Pre-release promotion is a no brainer, but ask yourself how you are conveying that message. YouTube is one of the most powerful tools available for making your voice heard, though itâs often underutilized as a promotional tool. Consider your videoâs watch page as a virtual, interactive billboard for your message. Creating a simple, yet compelling video announcement can invoke pure excitement among eager fans while allowing you to convert potential sales right off the bat.
Letâs take an album release for example. If you want to draw a genuine response from your audience, theyâre going to want a taste of what to expect. Tease a track that fans have never heard before with creative imagery behind the audio. Youâll build up expectations while also leaving your audience wanting more. Time this the right way and your album will already have eager eyes waiting in anticipation for street date.
Aside from giving fans a sneak peak at what youâre promoting, you also have some prime real estate to work with to take care of business. Display vital information like the album title and release date in both your videoâs title and description (or burned directly in the video itself). More importantly, give your fans the opportunity to buy the album instantly. Youâve gotten them amped up for the release, now turn that excitement into a sale by including pre-order links in the videos description and in-video annotations.
What if your following isnât that great on YouTube yet and your fans are more centered around Facebook or Twitter? No problem! This strategy will work there too. Create your video billboard the same way we talked about above, and simply copy and paste the link as a post anywhere else on social media. As long as your vital information is included in the videoâs title or burned into the video itself, youâll get traction anywhere else your fans are. Excited fans will spark up conversation either on YouTube itself or directly in your social posts, all leading up to a strongly boosted street date.
Check out our decorated example below: