Music Marketing

With 100 Million Bundles Delivered, BitTorrent Bundle Is An Established Force In Music Marketing

G-eazyIf you believe you can build a strong brand and closer relationships with fans by giving your music away, then BitTorrent Bundle was designed with you in mind. Filmmakers, writers and even Berklee College of Music have taken advantage of this promotional tool with built-in email collection and monetization but musicians have remained the primary users. Today BitTorrent announced the delivery of 100 million bundles with G-Eazy hitting the 100 millionth. With  just over a year in the game, BitTorrent Bundle has found its place as an important marketing tool for those seeking to break through the noise.

BitTorrent announced that "as of today, we’ve delivered more than one hundred million Bundles to fans":

"Monthly Bundle site visitors have increased from 2.1 million, to 25 million (+1,095%). 25% of visitors share the content with their network across some social channel. And fans are coming back, over and over again. 75% of Bundles site traffic is coming from returning users."

Feature updates over the year include a publisher stats portal, embeddable Bundles and "click play" streaming of Bundles:

"More than 10% of all Bundles are now streamed."

BitTorrent Bundle launched in May 2013 with a bundle from EDM superstar Kaskade:

"The BitTorrent Bundle takes his earlier promo packages, a bundle of digital content, and adds features such as email collection and in-torrent transactions to create a true Direct-to-Fan torrent. If made available to a wider range of content creators, BitTorrent Bundles could one day become a standard D2F promotional tool."

While BitTorrent Bundles cannot yet be described as "standard," they've certainly powered a wide range of music campaigns including:

G-Eazy – "Back catalog…a curated digital box set from G-Eazy: including The Endless Summer, Must Be Nice, Must Be Twice, These Things Also Happened, new remixes, v rare B-Sides, tour posters, behind the scene photos, and a whole lot more."

De La Soul x J Dilla – "The new mixtape consists of classic De La Soul lyrics over vintage J Dilla production. In honor of Jay Dee, it’s available for all. Download the BitTorrent Bundle for the 11-track mixtape, the J Dilla documentary, an audio letter, and wallpapers."

Moby – "Download new music from innocents. Then, enter your email to unlock 3 bonus tracks, 3 short films, art, and the album’s entire stem library."

Amanda Palmer – "In December, Amanda put the issue of her next album direct to fans. This BitTorrent Bundle contains the full Town Hall talk, plus four new live music videos by Amanda Palmer and Zoe Boekbinder."

Mad Decent Block Party 2014 – "This bundle contains music from a wide range of artists playing this year's tour. Some music has never been heard before including exclusive new remixes of Diplo’s hits “Biggie Bounce” and “Boy Oh Boy”."

Happy Belated Birthday!


Hypebot Senior Contributor Clyde Smith (@fluxresearch) also blogs at DanceLand. Send news about music tech startups and services, DIY music biz and music marketing to: clyde(at)fluxresearch(dot)com.

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