Long popular in the online world, content repositioning has found its way into the mainstream music industry. Concord Music Group and producer Stuart Benjamin are reviving the impressive Stax Records catalog with a Broadway musical based on the story of the iconic soul music label.
The story will be written by Matthew Benjamin with a Spring 2016 Broadway premiere is targeted.
The Stax Records saga, from its beginning in an old movie theater on East McLemore Avenue in Memphis, Tennessee, to its rise as an international hit-making machine, is an indispensable chapter in American musical history.
Amid the civil rights-era racial strife and deep-seated tensions of the late 50âs and 60âs, Staxâs integrated artist roster and staff fundamentally shaped American soul music, spawning the careers of recording artists, songwriters and producers such as Otis Redding, Isaac Hayes, Booker T. & the MGâs, The Staple Singers, Albert King, Johnnie Taylor, Eddie Floyd, William Bell, David Porter, Steve Cropper, Rufus and Carla Thomas, just to name a few.