Tango apparently launched a stand-alone slideshow creation app called Tango Music Pix on Friday and then pulled it. Something obviously went wrong because Tango had not reached out to the press and doesn't seem to be talking about it. Of course, they've had lots of other news of late but none that seems directly related. Though this is a departure from their messaging app as platform approach it does build on their previous integration of Spotify into their app allowing for sharing of song clips as messages or in the News Feed.
An Early Peak at Tango Music Pix
“Tell your story in 30 seconds with Tango Music Pix! Combine your favorite pictures and music into a beautiful, customised slideshow that you can easily share with your family and friends."
“Simply mix your selected photos with your favorite song , and a 30-second slideshow is ready to share with your friends on Tango, Facebook, Twitter, or email.”
It sounds like it's designed to be as simple as possible and draws music from Spotify.
Jon Russell at The Next Web got a bit more hands on and says you can pick up to 10 photos and, though you can create a slideshow without music, Tango's encouraging adding music.
Tango Music Pix: A Simple Complication
Tango recently launched Tango Channels including launch partners Spotify, Vevo, 8tracks and OK Go. They've also developed a mini-games platform on the main Tango app with more to come in the games arena.
However Tango Music Pix builds on their earlier partnership with Spotify and gets them into a simple form of content creation. It also combines the photo and song sharing already happening on Tango though in a separate app.
Tango Music Pix, whenever it officially launches, appears to be simple enough (pick photos, pick song, push go) with a likely interesting enough result (short slideshow w/music) that it could become quite popular.
When it does launch it will be amidst an increasingly complex field of messaging apps and creation tools that often reduce communication and creativity to its digital essence (Yo) and then begin to offer slightly more complicated though far from complex variations.
This process can result in deadends or, as Snapchat discovered with Stories, even bigger successes opening up new possibilities.
- Tango Launches Channels With Spotify, Vevo, 8tracks and OK Go Among Launch Partners
- Tango Adds News Feed Opening Messaging App To Music Marketing
- Messaging Moves: Spotify Partners With Tango, McCartney Promotes On Line