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Asian Americans Key Driver of U.S. Digital Music [Nielsen Study]

image from www.hyphenmagazine.comAsian-Americans represent about 6% percent of the total U.S. population, up 59% since 2000. The 19 million strong and culturally diverse Asian-American community are driving some trends, according to the study. Online digital music is increasingly popular with Asian-Americans, according to a new Nielsen study.

Spotify Is The Winner

Asian-Americans tend to use both streaming music services specific to their native languages and mainstream sources, according to the study. Spotify, is almost twice as popular with Asian-Americans as it is with the total market, by a margin of 14.4% to 7.6%. 

Differences also emerge in the devices that Asian-Americans use to access music.

image from www.nielsen.com

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