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I like how promters are always trying to sell their business by constantly stating how much hard work it is and very time consuming. They are right of course, but if this was easy, everyone would be doing it. Right? I think for someone just starting out, or someone who really doesn't have the time, a promoter is the way to go. But after I ditched my promoter and started doing it myself, I not only saved a lot of money, but now consistantly chart higher and have developed a good relationship with stations, PM's and DJ's. Imagine that, the artist having a direct relationship with the DJ with no middleman. Sure, it took a while to develop this and made some mistakes a long the way, but I find it more rewarding doing it myself. But again, not everyone is going to want to do that. I guess it all depends on how much time you are willing to dedicate to your career.


To stop what you're doing and just start promoting your music to radio (or press) is a very difficult thing to do... the correct way at least. The companies that are already involved have a set system in play that they know works and they've already built up the relationships with staff at these stations making it far easier and more successful for them to so. Trying to write, record, and perform music while ALSO handling a 9-5 job is very difficult and you think musicians should take on the extra responsibility of handling press and radio? Why not learn engineering and mastering or how about just learn every instrument so you can do EVERYTHING yourself? The reality is that there isn't enough time and money in the day and even if there was that doesn't mean you'd be great or even good at all of them. Everyone needs to work with others because it opens up our view of the world. You can learn more this way and you don't spread yourself too thin. Yes, it would be nice if everything were a lot easier, but it's not and for good reason because there are so many varying opinions and experiences that think differently which affects how things are handled and done. If 99% of musicians aren't doing something or can't do something then you better make it a priority that YOU do it because it's the only way you're going to get an edge over the competition that vying for the same attention and piece of the money pot you are. Maybe in the end that's why stations still want CDs and press and radio promo companies still exist... because there are still some musicians willing to do whatever it takes to succeed while most make excuses to not try hard enough.


That doesn't mean you should educate yourself, either, it just means that you should always be pushing yourself and what your working towards to the next level. Anything worth gaining is always met with hard work and determination, but you still have to go above and beyond the next guy.


you want a radio promoter who believes in your music, but not one who judges whether or not radio will play it? why the heck would you want that? i'd rather have a promoter who is selective than someone who takes anything he's hired to take on and throws it at college radio like wet spaghetti on a wall, whether it fits or not. and sorry if college and community radio wanting cds over digital is inconvenient, but that's the way it is. this isn't so complicated. you shop around until you find a promoter whom you trust and who likes your music and has a solid plan about what to do with it. and then you send college and community radio cds and have the pro do the followup.

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