Partience is a virtue... and it is absolutley necessary when efficiently releasing your newest music. As eager as we all know you are for people to finally hear the music you've been working on for days, months, or even years, you must be sure to take the time to get the most mileage with your material. A successful album release requires planning - and a lot of it. If you're releasing albums as soon as they hit your front porch now would be a good time to do your homework.
In order to achieve maximum outreach it is imperative that you give yourself enough time to proactively establish promotional opportunities. Ideally, you want to give the media 3-6 months notice to get in their rotation. Commit to researching the best avenues to create buzz prior to releasing your album. If you're not sure where to start, head on over to MusicThinkTank.com where Janelle Rogers walks us through several key practices for a successful album drop.
"If you want coverage on blogs, offer at least one mp3 through Soundcloud for their readers. This is a great way to build press early to increase both fan and press interest, thus increasing your chance of a successful release."