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Prerelease Power: 26% Of All Album Release Clicks Happen Before It Drops [INFOGRAPHIC]

image from The team at GeoRiot analyzed clicks on new albums (where, when, and how they are happening) and interviewed industry insiders about the results.  Some highlights:
      • 26% of all new album click through happen before the album even drops. 
      • Only 19% of shoppers click during the 24 hours of release.
      • Facebook is 4x more likely to refer traffic than Twitter pre-release.
The infographic: