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vmaRatings for a shock free MTV Video Music Awards fell sharply on Sunday. According to Nielsen surveys, the awards telecast was down 18% to 8.3 million viewer. Simulcasts on MTV, MTV2, VH1, and Logo TV along with all repeats delivered as total 13.7 million.

This year's VMA's delivered more tweets than viewers: 12.6 million.

Some attribute the drop to a relatively tame broadcast devoid of moment like last year's Milyey Cyrus twerking extravaganza.

How PG-13 was the broadcast?

Conservative watchdogs the Parents Television Council shared that “MTV seems to have toned down” the show.