Ratings for a shock free MTV Video Music Awards fell sharply on Sunday. According to Nielsen surveys, the awards telecast was down 18% to 8.3 million viewer. Simulcasts on MTV, MTV2, VH1, and Logo TV along with all repeats delivered as total 13.7 million.
This year's VMA's delivered more tweets than viewers: 12.6 million.
Some attribute the drop to a relatively tame broadcast devoid of moment like last year's Milyey Cyrus twerking extravaganza.
How PG-13 was the broadcast?
Conservative watchdogs the Parents Television Council shared that “MTV seems to have toned down” the show.