Resident Advisor, a leading electronic music news, events listing and ticketing website, announced on Tuesday the launch of a fan-to-fan ticket exchange so that fans can resale tickets at face value. Such an exchange undercuts scalpers and allows those who have to miss an event a chance to recoup. It's part of a larger effort to develop such fan-to-fan services and is said to be the first such electronic music-related attempt at least at this scale.
As the last writer from a major music industry news sites to consider the news that Resident Advisor has added a ticket resale service, my disappointment at being last in line is mitigated by the fact that electronic music and EDM industry sites don't seem to be covering it at all.
I realize that all the EDM-related news sites would tend to see Resident Advisor as a competitor but I think this is pretty big news. And how can you call yourself a proper industry website if you don't discuss what's happening in industry media?
That said, Resident Advisor is adding a secondary ticketing service that's designed to allow fans to exchange tickets at face value. They've been beta testing and now they're opening it up:
"The service allows people to get their money back to a sold-out show if they can no longer attend—it also ensures their ticket is sold to another genuine fan. Providing the event is sold out, ticket holders who are unable to attend can put their ticket in a resale pot. The service aims to eradicate the circulation of fraudulent tickets and prevent touts profiting from in-demand shows, with tickets sold at cost price."
"Promoters, meanwhile, can prevent touts from profiting from their events and increase the number of ticket buyers that make it to their party. Queue times and issues on the door are also likely to decrease, with less fraudulent tickets in circulation."
Obviously this is a big deal for Resident Advisor because, if successful, it will make Resident Advisor an essential part of the lives of EDM and electronic music fans who regularly go to ticketed events. But it's also a great service for the community that a lot of these websites like to go on about so that's the other reason I'm pointing to the lack of coverage.
Resident Advisor has more details.
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