Vevo Is No Longer For Sale, And I'll Bet I Know Why - hypebot

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Caroline Bottomley

But to the benefit of artists and labels surely?

Music tech companies need to develop business models based on the cost of royalty rates which work for artist/labels, rather than the other way around.

Because of scale, music tech companies have a range of revenue earning options, artist/labels are more limited by possibilities.

So, this is good news for the industry.

Corey

I agree. I'm a bit confused by the last statement of the article. It is a problem that tech companies rely on cheapening licensed content in order to innovate. It is definitely a problem of scale but there are plenty of API's available for start-ups to have access to vast catalogs of licensed music

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