New Survey Says Teens Abandoning Facebook
Each new season brings a new "Teens On Facebook" survey. But the latest Piper Jaffrey study of 7200 teens age 12-19 confirms a trend we've seen brewing since last year – teens are leaving Facebook. As of last month, less than half answered yes when asked if they use the social giant. Between the spring of this year and now, teen Facebook use fell from 72% to 45%, according to Piper Jaffrey.
This graphic shows the dramatic drop and hints at how teen social time is shifting:
Read the full report here.
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i’ve seen 3 reports like this now, and the headlines are a little misleading. it’s not that teens don’t use facebook, it’s that they’re using it less because they’re also on other social networks that adults don’t use much. it’s like saying that teens don’t listen to the radio…it’s not a very accurate statement because what’s really happening is that they’re listening to music in a variety of ways, including radio. today’s teens have a wide range of choices for both social media and music and they use them. adults tend to stick with a couple of favorite options.