D.I.Y.

The 7 Fundamental Steps To Cover Band Success (Part 1 of 2)

Succes-2There are countless resources for musicians and bands working with originial material. Marketing gurus are constantly blasting out how-to guides, giving pointers to those musicians looking to build their fanbase. Cover Bands are playing a completely different game. If you're covering an already famous group, your fanbase already exists. Your job is to find and follow up with quality leads that are interested in booking your band. Knowing your target audience and what they are looking for can make all the difference in your career. 

As your evaluating your marketing pitch, it's important to consider the demographics of the audience your trying to reach. What type of event are they attending? What is the age group of the audience? How are they connected to the band we're covering? Having a promo video to include in your outreach is a critical component to selling your band. What you see needs to be what you get – so no taking shortcuts when it comes to quality. If you're serious about gigging and are struggling to make the pieces of your promotion come together, join Brad Lazarus on MusicThinkTank.com as he cracks the code to being a successful cover band. 

"Your website is your cover bands home online. In 95% of cases it’s the first place a prospective client will find you and check you out. Moreover it’s the last place they’ll likely look before they decide to book you (or not)."

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