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This Week's Most Read Posts on Hypebot.com

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MusicThinkTank Weekly Recap: | SoundOut, TuneCore Track Smarts, ReverbNation Crowd Review, AudioKite, and Music Xray Compared

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REWIND: The New Music Industry’s Week In Review

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How Pentatonix Built a Social Media Powerhouse

Pentatonix-press-2013-650-430_0By Dave Kusek on Sonicbids Blog

For many musicians, FacebookTwitter, and YouTube are just different places to post the same thing. This approach can work, but if you really want to grow your fanbase and attract a dedicated following, you need to give each platform its own role and use it to drive traffic to your other channels. In the end, you'll end up with a funnel that drives potential fans to connect, forge deeper engagement, and ultimately become paying customers that support your career.

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Russell Simmons Discusses New Era of Music Industry

1-Russell-Simmons_04-29-2014In a recent interview with Grammy U and All Def Digital, Def Jams' Russell Simmons spoke about the recent shift in the music industry - a shift he believes has taken the industry away from a royalty based formula. Simmons discussed All Def Digital, his new project with Steve Rifkind in partnership with Universal Music Group and Samsung. He highlighted the platform's matchmaking capabilities for artists to match with users, helping them to foster meaningful connections and find new ways to earn money - a formula for success that Simmons advocated in his interview. 

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5 Things You Should Always Do After Playing a Gig

FinalbowBy Kathleen Parrish on Sonidbids Blog 

You just played an awesome show – but now what? Even though the gig is over, there's still work to be done. Some tasks need to be taken care of while you're still at the venue, while others should be completed in the following days. Here are five things you should always do after every gig, no matter how big or small it may be.

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Hip Hop Hall Of Fame And Museum Find Permanent Home

Hip Hop Hall Of FameThe Hip Hop Hall of Fame + Museum (HHHOF) announced that it has a permanent location for its Harlem Pop-Up Hip Hop Museum and its Youth Media Education Academy & TV Studios that is scheduled to open in April 2015. Hip Hop Global Media & Entertainment has formed a long-term multi-media programming, brand expansion, and educational partnership with the HHHOF. It will create the curriculum and manage the program and the Harlem TV Studios with its state of the art digital video, media, and audio equipment for youth and professionals to produce real content for the Hip Hop TV Network Channels, National TV and Cable Channels.

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Indies Deliver Limited Edition Music Just In Time For Black Friday

RecordStoreDayLogoUPDATED: Record Store Day is holding its  fifth annual Black Friday event today (Friday November 28th). There is not an incomprehensible list of sale items being broadcasted as you've likely seen or experienced throughout this week in nearly every medium imaginible. Rather, in an effort to remove commercialized chaos from the experience, Record Store Day's Black Friday Event will offer limited edition exclusives and small-run speciality items to consumers who seek and appreciate the rarity and value of such pieces. 

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Fon's Martin Varsavsky To Keynote Midem 2015

midem logoMartin Varsavsky, Founder & CEO of community WiFi network Fon has been named a keynote speaker at next year's Midem conference, where he will offer his views on the future of convergence and new collaborations between the creative industries and digital technology. The world's largest international music conference, Midem has moved from its traditional January slot to a new time of year in 2015 - June 5-8 in Cannes, France.

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THURS. NEWS BRIEF: Vinyl Sales Soar, Facebook Fatigue, Next Big Labs, Take That Google Exclusive & More

THURSDAY 11.26.2014

Music Business News & Views From Around The Web 

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Happy Thanksgiving from the team @ Hypebot, MusicThinkTank and Skyline Music. We have much to be thankful for, and hope you do to.  

Hypebot will be publishing throughout the break.

Hypebot News Brief

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Updated Continuously @ Hypebot's More News Tab 


More Than Royalties - It’s Time We Bring the Open Web to Music

ImageBy Jesse von Doom on Medium.com

We talk endlessly about royalties, which is really a way of talking about centralization — giving power to a service or organization and asking them to sort out the model that pays people. Centralization will always lead to a system that can be gamed. Anything less than every participant acting altruistically means things go funny. And the truth about our world is that things always go funny. In art as in business there are ebbs and flows of power. In those tides decisions are made and people find ways to break models to their own advantage. A break is a break whether it comes from Thom Yorke or Taylor Swift — let’s take them their word that they’re after a greater good — or if it happens when a major label demands equity. Things collapse and people can get hurt.

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What Film & TV Learned From Music’s Disruption

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In this episode of the Upward Spiral, a music business, we talk with Paul Cantor, a writer and producer, who recently published a piece on Medium about why television is killing the movie business and what that means. We talk to Cantor about his essay and what film and TV can learn from the music biz.

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Prince's Facebook And Twitter Accounts Go Dark

princeJust when we thought he'd joined the 21st century, Prince has pulled his profiles off both Twitter and Facebook.  Sometime between Monday and Tuesday, Prince's @3rdEyeGirl Twitter account and his Facebook pages suddenly went dark. As has been the case for month's, virtually all of Prince's videos are also absent from YouTube and Vevo. Only "Breakfast Can Wait" was up on Vevo af of Wednesday morning.

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SoundOut, TuneCore Track Smarts, ReverbNation Crowd Review, AudioKite, and Music Xray Compared

Mr1We live in an age where feedback can be garnered easily for musicians. Artists can post a song on YouTube and ask people to comment, rate and subscribe. Artists can send out tweets to check out a new song and get intstant feedback. But how do we quantify feedback on those platforms? How do we make sure that our songs are being heard by the right people that can give the best feedback? Brian Hazard has done leg work to give a comprehensive look on websites designed to give musicians the feedback that they are looking for in their music. 

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What Is Going To Save The Music Industry

Music-moneyBy Daniel Sander on Feature.fm. Blog

People are just not willing to pay for music anymore. According to IFPI (International Federation of the Phonographic Industry), recorded music revenue peaked at $38bn worldwide in 1999, collapsed down to $16 billion (2011), edged up somewhat the year after, only to fall back down again to $15bn last year (2013).Total recorded music industry revenues in 2013 were less than half of their 1999 peak. Less artists are getting record deals, labels don't have as many resources to promote artists, and most artists don't earn nearly what they used to. Although the most successful artists still live lives of luxury, the music industry doesn't have the same glamourous, rockstar perception that it once did.

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Music Marketing In The Modern Era

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[UPDATED] By Mike Gendel.

As 2014 comes to a close, musicians can find little to be optimistic about. The decline in sales continues and it appears that the only album that will have platinum sales this year will be Taylor Swift’s 1989. By this time last year, we had only five platinum releases and according to some, none of them would have been in the top 10 sellers just a decade earlier.

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4 Blog Post Ideas to Hold Your Fans' Attention

Laptop-headphones-liBy Carla Jean Whitley on Sonicbids Blog

The musician's life isn't always glamorous. But the average fan doesn't have an understanding of what that life is really like – and they're often eager to find out. Sharing your story by blogging can help build a lasting fan relationshipNone of this has to be complex; a few good sentences or a photo that offers insight into who you are and what you're doing will keep your fans interested whether or not you're releasing new material.

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Retailers and Independent Labels Unite Endorsing Monday Global Release Day

HeadphonesThere has been a significant amount of industry chatter surrounding the abandonment of the national release day in order to make way for a globally unified release day. Retailers and independent labels are in agreement that a global release day may be in the best interest of the music industry as a whole, but are pushing for a reconsideration of the proposed global release day falling on Friday. Worried that a Friday release could cause the industry to incur unnecessary additional costs, and ultimately defeating the purpose of approaching releases globally, the following organizations are endorsing a Monday global release day. 

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Spotify Reports 73% Revenue Gain, But Losses Continue

Spotify logoSpotify released its 2013 financial report which showed both rapidly growing revenue and significant net losses. Revenue grew 73% from 2012’s €430.3 to  €746.9 million or $931 million USD last year. But losses also rose 16% to $116 million in 2013. The new report covers global results for all territories including the UK and France, both whom recently reported that their global operations were in the black.

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YouTube Offers Custom URLs To Fit Your Branding

image from upload.wikimedia.orgWay back when you signed up to create your YouTube channel, the name you wanted may have been taken, or your band name, startup moniker or branding may have shifted since then.  You were stuck with that fan confusing URL, until now. YouTube is offering creators with 500 or more subscribers custom URLs.

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Penises, Butts and Gossip: Why Modern Music Journalism Sucks

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By Lueda Alia on Alueda.net

My social media feeds are full of rants (and often snarky comments) from frustrated people in the entertainment industry. What worked so well for many years suddenly doesn’t seem to work anymore. Distribution of music has never been easier (Soundcloud, BandCamp, Spotify, Rdio, Pandora, etc.) and there are more publications, magazines, and blogs than ever before. Why, then, is it so difficult to secure artists and brands the exposure they deserve?

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Music Publishing News Roundup 11.25.14: Billboard Chart Changes, Azoff vs. YouTube & More

BillboardBillboard album sales will now incorporate streaming and digital sales data. The Nielsen entertainment company has developed an algorithm that tracks not only album sales but streams and single track downloads. This change in the Billboard 200 charts is very crucial for artists that may not be selling albums in their entirety but still getting millions of streams and selling single tracks. It will be equating 10 digital track sales from an album to one equivalent album sale, and 1,500 song streams from an album to one equivalent album sale. The updated chart will premiere Thanksgiving week.
 
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Making Money As a Musician Outside the Box

Brianbuchanan_440_TwitterBy Brian Buchanan of Jubilee Riots on The Bandzoogle Blog

Today more artists than ever before are making a living touring original music. Many small and mid-sized venues are thriving, and creative acts are finding new and intriguing ways to expand their reach beyond their local scene. Thanks to dozens of new technological tools, bands are finding it increasingly easy to find an audience – but coaxing the necessary dollars out of the wallets of your adoring public is still a challenge, and filling up the tank of your beaten-up tour van isn’t getting any cheaper.

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New York Is Music Coalition Gains Momentum at Recent Roundtable | Sights Set on Passing Empire State Music Production Tax Credit

NY-is-Music-logo-blackOn November 12, New York Is Music partnered with NYS Assemblyman Joseph Lentol to host a roundtable discussion focused on the coalition's first initiative: gaining support for the passing of the Empire State Music Production Tax Credit. The bill was introduced by Assemblyman Lentol in hopes of rejuvenating the Empire State's increasingly lackluster music industry scene. The bill would allow businesses as well as individuals recording and/or producing music a 20% ($60 million) income tax credit on expenditures relevant to music creation. The roundtable discussion drew many of New York's finest industry leaders all of whom helped the coalition make significant progress toward their goal of seeing the bill through to implementation. 

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How to Get Best Quality Voice Over Recording

Microphone blast shield voiceover copyAudio recordings can easily be distinguished by their quality. If you have the same person record the same thing in two different setttings, the end result can be drastic. External factors like outside noises can harm the recording. In addition, if an audio engineer does not have the correct skills to make the recording sound as best as it can, the final product can be unpolished and unprofessional. Chris Meloni has learned a thing or two about this and shares his knowledge with us today on MusicThinkTank.com

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The Orchard Dumps SoundExchange, Goes Direct To SiriusXM For Royalties

no soundexchangeOnce only available to major players, direct deals with digital broadcasters and services are starting to trickle down into the music indie sector. The latest defection from SoundExchange is indie music and film distributor The Orchard, who announced the move in a letter to its artists and labels. Some of the better know labels distributed by The Orchard  include Cleopatra  Daptone, Eclipse, Frenchkiss, Purenoise, Nuclear Blast, Sesame Street, TVT and Shoot to Kill Music

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