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5 Musings From A Digital Music Exec [Best of Hypebot 2014]

6a00d83451b36c69e201a511f88c4f970c-120wiAs the year draws to a close we're sharing some of Hypebot's most read posts of 2014. This one came from Robb McDaniels, founder of INgrooves Music Group. He recently resigned as the company's CEO to pursue new opportunities.

I have been at the helm of INgrooves Music Group for nearly twelve years now, and have largely chosen to keep my head down and mouth shut (must be that New England upbringing).  But once in a while, it is necessary to speak up and make sure you all know what I know.  Here are five things on the top of my mind these days – feel free to connect with me if you want to do anything about any, or all, of them.

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8 Steps To Building Your Personal Music Brand [Best of Hypebot 2014]

6a00d83451b36c69e201a73df15d4c970d-150wiAs the year draws to a close we're sharing some of Hypebot's most read posts of 2014.  

Neil Patel freely shares his "Complete Guide To Building Your Personal Brand" which mixes notions of business image and personal identity in a manner that's quite relevant to musicians. Though some musicians would prefer to take a haphazardly organic approach to brand building that just leaves it up to others to decide who you are. But building your brand doesn't have to be a superficial process and Patel advocates the perspective that, "your personal brand is what separates you from everyone else in the world."

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Small Things That Make a Difference in Musicians' Online Engagement

image from www.iap2.org.auBy Jake Anderson

Social media and the Internet have opened up many opportunities for musicians of all backgrounds, allowing them to reach audience members they might never have met. If you have a website and a social media presence, you know how much work goes into keeping it on the cutting edge. Once the big things like finding a platform and building the site are in place, the work may seem to be easier. But it is important to remember all the little things that will make a difference in your online engagement.

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Digital Music Streaming Report Card 2014

image from api.ning.comBy consultant Mark Mulligan from his Music Industry blog

2014 was the year streaming broke through to mainstream consciousness, not because of the marketing prowess of Spotify but because Taylor Swift decided to withdraw her content from the Swedish streaming heavyweight and other freemium services. It was a mixed year of momentous achievement and intensifying controversy, which makes it an opportune moment for an end of term report card.

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Our Virtual Panel Looks Back On The Music Industry In 2014 | Full Recap

Panel Logo[UPDATED] We've asked several industry leaders and influencers to join us for Hypebot.com's inaugural year end virtual panel series. We've asked them to speak openly about their thoughts on "The Taylor Swift Debate", what the introduction of YouTube Music Key and Apple acquiring Beats means for the industry, and we've also asked them to discuss what 2014 meant for their business in 2015. The panelists are listed below. Follow the links to each panelist's respective response. 

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Building Your Music Career While Keeping Your Day Job [Best of Hypebot 2014]

6a00d83451b36c69e201a73e0816ac970d-150wiAs the year draws to a close, we're sharing some of Hypebot's most read posts of 2014. This one is by Farah Joan Fard from the Sonicbids Blog.

Does going to your 9-5 and then playing a gig that night ever make you feel like a Clark Kent/Superman combo? Do you feel like there's not enough time in the day for both your full-time job and your musical duties? You’re not alone. Balancing a day job with a music career can be tricky on so many levels, especially when you're so serious about your music – you want to be dedicating 100 percent of your time to it, but you need some way to pay the bills until you can get there.

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Patreon Donors Gave $10 Million To Musicians and Creators In 2014

Patreonlogo2014 should, in part, be remembered as the year that the Renaissance concept of patronage of the arts returned with a digtial twist. In an email to users, Patreon revealed that fans gave $10 million to musicians and other content creators in 2014 using its recurring donations platform. In 2013, the year that Patreon launched, donations were just $259,000.

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Spotify: Daniel Knows Best?

Spotify-logo-650_0Spotify has tried since its inception to legitimize itself as a reputable source for delivering content that is beneficial to both consumer and artist. However, when artists like Taylor Swift feel that their music is not being treated fairly by sites like Spotify, it raises the question if Spotify has made any strides at all in becoming the premier outlet to display music fairly. Jason Ventura has a few thoughts on Spotify's place in today's culture and shares in his latest article on MusicThinkTank.com

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A Look Back At The Top Music Business Stories Of 2014 [Upward Spiral Podcast]

Upward-Spiral-Logo 160

We're reposting this recent episode of our Upward Spiral podcast because it's the perfect recap of the music business and music tech sectors for 2014, as well as, a look ahead to the coming year. Hosts Kyle Bylin and Cortney Harding talk with Darren Hemmings, who runs consultancy Motive Unknown and curates the  the Daily Digest music industry newsletter.. 

Subcribe to Hyepbot's Upward Spiral podcast in iTunes, play recent shows on SoundCloud, or follow on Twitter

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Thom Yorke Releases His Latest Music Sales Experiment On Bandcamp

image from www.hypebot.com[UPDATED] Tom Yorke is now selling his new music via direct to fan platform BandCamp. With Radiohead, Yorke was the first major artist to offer new music using the "pay-what-you-want" model. As a solo artist, he's tried a variety of new release and sales platforms, including most recently, BitTorrent bundles.  His goal with each of these experiments has to been to bypass "the self elected gate-keepers."

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Why SoundCloud Will Beat Other Streaming Music Services [Best of Hypebot 2014]

6a00d83451b36c69e201a73d7ca177970d-150wiAs 2014 comes to an end, we look back at the year's most read posts on Hypebot. This one is by Dan Polaske, an entrepreneur & blogger. 

Who is the current leader in the streaming service war? Not Spotify. Not Rdio. Not Deezer. Not Beats Music (just launched) The answer: YouTube! Ok so YouTube is not technically a streaming service, however more music is streamed on YouTube than any of these other streaming services. Why is that? There are many reasons. The biggest being user generated content.

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Amazon Celebrates Big Holiday Season. Shares Most Popular Music

amazonIn typical Amazon fashion, the retail giant shared some vague holiday "statistics" they say show consumers embracing online purchasing and digital consumption with increasing zeal.  More than 10 million worldwide took advantage of a free trial to use Amazon's Prime services for the first time, for example. 60% of all Amazon purchases this season were made on mobile, according to the company, who also shared some holiday musical milestones:

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10 Secrets Of Social Media For Musicians [Best of Hypebot 2014]

6a00d83451b36c69e201a3fcdd556c970b-150wiBy Dave Kusek of online music business course New Artist Model.

Today, social media is the cornerstone of your music career. It’s what lets you stay in touch with your fans and easily notify them with exciting news. With all the social media guides out there, you’d think no one remembers one of the key behavioral aspects to being human – socializing. I know, it’s hard to find a balance between social and promotional – afterall, you still need to sell your show or record. Here’s 10 secrets to help you find that social media balance.

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Funding The Beat: 4 Ideas To Help Music Producers Raise Money For Their Studio

IMG_4982-580x280Today it is very easy for anyone to achieve their dream of making their own music. With new technology developing everyday the possibilities of DIY recording are endless. However, with new technology can often come with a lofty pricetag. In this article, Cherie Nelson breaks down the challenges that come with building your own studio and give tips on how to make the dreams of your own studio a reality. 

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Ariel Hyatt Of Cyber PR Looks Back On 2014

Panel LogoAriel Hyatt of Cyber PR joins us today on the Hypebot.com year end virtual panel. Hyatt notes a dramatic shift within her business demographic over the past twelve months. She says "I felt a palpable downturn in the attitudes of my clients as many saw their bottom lines slip even more in the past 12 months. Many of my clients do everything right: great music, a good tribe, solid social media but the problem is the things that used to pay them don't pay what they used to. Things like licensing and even live performance amounts slips. I wouldn't dare mention music sales (oh wait I just did) but... yeah that too." Continue reading for more from Ariel Hyatt.

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8 Steps To A Million YouTube Music Channel Views

6a00d83451b36c69e201a73d83c27f970d-200wiBy Matt Sandler, musician and founder of Chromatik.

I get at least a dozen emails a month from musician friends who want to build out their YouTube presence. I don’t claim to be a YouTube expert, but I spend a good amount of time atChromatik working with artists and the YouTube ecosystem. We’ve built the Chromatik channel to over a million views (led by the extraordinary Kelley McKinney), and I’ve worked on musician friends’ channels with over 50 million collective views.

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The 10 Biggest Bombshells In Music In 2014

U2 Songs of InnocenseBy Bobby Owsinski on Music 3.0 Blog
 
We’re almost to the end of the year and it’s always instructive to take a look back at the biggest stories that occurred in the music business. The ones that happened in the first two quarters seem so far away now, but that doesn’t mean they were any less important to the overall evolution of the business. I’m going to provide an arbitrary ranking of the top 10 stories from most to least important, but the order can easily change depending upon your outlook or station in the industry, or the current news that’s trending today. Here we go:

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Google Adds Lyrics To Song Search, Points Results To Google Play

richie furay lyrics[UPDATED] Google has added song lyrics to the top of search results when users search for “song name” plus “lyrics.” Large portions of the song's lyrics are displayed along with a link to "Full Lyrics on Google Play." The move is both a major blow for existing lyric sites and likely a strong source of new users for Google Play. Microsoft's Bing added lyrics to their search results last year.

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Deep Holiday Discounts: Two 1 Year Subs To Billboard $69, 3 Months Spotify Or Rhapody $0.99

image from a1.typepad.comUPDATED: Rhapsody, Spotify and Billboard are offering deep year end discounts perfect for Hypebot readers to gift or as gifts for themselves. Spotify and Rhapsody are each discounting their $9.99 per month Premium subscriptions to just 99 cents for a full three months. That's $29 off! These offers are open to anyone who hasn't had a Premium subscription or trial before.

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Mike King of Berklee Online Looks Back On 2014

Panel LogoMike King, course author, instructor and Assistant VP of Marketing for Berklee Online is up next on Hypebot.com's Year End Virtual Panel. Discussing what 2014 meant for Berklee Online, King says "Massive Open Online Courses have made a significant, positive, impact on our business over the past year.  We have seven free online courses available on Coursera right now, and two with EdX, covering music business, music production, songwriting, guitar, vocal production, and even a Gary Burton improvisation course." Continue reading on the full panel post below. 

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The Importance of Music Video Promotion [Best of Hypebot 2014]

6a00d83451b36c69e201a511e2b871970c-150wiJesse Cannon of Musformation.com talks to Andy Gesner of HIP Video Promo.

The following is a transcript of their discussion.

Jesse:  This interview is rewarding for anybody who’s an artist or in a band and wants to see some of the hidden gears of how a music video secures exposure. I highly suggest reading the whole interview; Andy’s incredibly insightful, and you can check him and his company out at hipvideopromo.com.

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15 Simple Rules for Making It in the Music Industry [Bobby Borg]

Case-1By Bobby Borg on Sonicbids Blog 

There are literally hundreds of tips on making it in the music business, and we all know how overwhelming that can be. If you're wondering which ones you should try to integrate into your daily life starting today, these 15 basic guidelines – from marketing to networking to self-affirmations – are all you really need to focus on right now to get started. With the right timing and a lot of luck, you just might strike it really big.

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Live Nation Acquires C3 Presents

C3Live Nation Entertainment announced today that it has acquired Austin-based promoter C3 Presents, the company behind festivals such Austin City Limits and Lollapalooza, as well as producing over 1,700 additional concerts and events annually. Led by Charlie Attal, Charlie Jones, and Charlie Walker, the C3 Presents team will continue to manage and build Lollapalooza, Austin City Limits and their other events on behalf of Live Nation. Terms of the acquisition were not disclosed.

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UMG CEO Lucien Grainge Pledges To "Transfrom The Business" In Year End Letter To Staff [Full Text]

Lucien GraingeIn a year end memo to staff, Universal Music Group CEO Lucien Grainge laid out his vision of what he believes the world's largest music company music do to survive and thrive in the coming year. "It's no longer simply enough to outperform our competitors," said Grainge.  Here is the full text:

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