Guest Post by Cortney Harding on This Week In Music Tech
Like everyone else, I read Zoe Keating’s blog post about YouTube Music Key’s contracts last week. I was a little turned off by her “I’m a struggling artist! Who met Eric Schmidt at Davos last year!” vibe, but I’ll give her credit for shining some light on the inner workings of these deals. From my vantage point, the deal YouTube is offering isn’t bad — they’re helping artists monetize, claim their work, and make sure their catalog is complete. If artists want a real alternative to Spotify, Music Key could be the solution.
Guest Post by Nick Susi on Music Marketing Money Blog
When it comes to the discussion of partnerships between artists and brands, the conversation tends to focus on the quantifiable end result. How much money did the brand invest in the artist? Did the artist see a residual increase in sales and streams? Did the brand experience large spikes in growth across their social properties? All fair and important questions.
But ultimately who deems an artist, a brand and their collaboration a success and the right fit?
Like it or not, image is everything. While your music is the most important thing, the look and visual you project needs to line up with your sound. Oftentimes, your look and logo give fans and media their first impression of your band – before they even listen to a note of your music. Aligning look and sound isn't always as easy or as seamless as one might think, so here are six simple ways to alter your band's image for the better.
Steve Rennie, longtime music industry veteran and founder of Renman Music & Business, has launched "Renman U" - an interactive online course designed to be an "insiders guide to today's music business." Students enrolled in Renman U will receive a set of online video lessons geared toward helping aspiring artists and music business professionals build sound foundations to their careers. The enrollment fee is $99 for the course, but Hypebot readers will have access to the course for an introductory discount of 10% off.
Bandsintown just announced it's newest feature, an integration with SoundCloud that allows artists to promote their tour dates on their artist profile. Any artist with Bandsintown Manager installed will be able to display a "Tour Dates" tab within SoundCloud, giving fans easy access to their gig calendar. As artists become more and more reliant on successful live performance for income, the two simple steps it takes to setup this new service are certainly worth their time.
When a fan visits your band’s website, you don’t want them to have the same reaction as the in the thumbnail (be sure to check out the video at the bottom of the post). Your website should be a place fans enjoy visiting to get your latest news, hear your latest music, watch your videos, and shop from your online store. Here are some things to avoid that could be turning fans away from your site for good:
Can musicians "save" a broken music industry? More than on successful artist turned entrepreneur certainly intend to try. Following in the footsteps of Dr. Dre (co-founder of Beats) and Neil Young (founder of hi-def music service Pono), Jay Z is set to become the latest musician-mogul to own a digital music service thanks to his $56 million bid to acquire Aspiro, the Scandinavian company that owns streaming music service WiMP and its hi-def audio cousin Tidal.
No music industry story has gotten more play in the last week than Zoe Keating's struggle with YouTube. After the independent musician shared her conversation with YouTube over a new agreement that would keep her from monetizing her content if she did not agree to new terms that included involvement in YouTube's Music Key paid service, a compant spokesperson called Keating's concerns "patently false."
For the ever-changing music industry, the desire to understand where ticket sales are coming from has grown exponentially over the past couple of years, and for legitimate reasons. Understanding sales paths—or what we call attribution—is necessary to not only increase immediate sales, but it’s also necessary for understanding the behavior of a festival fan that purchases tickets, so that you can develop future campaigns more effectively.
Rightside, a provider of domain name services has added .BAND domains to the global music industry as the fourth new Top Level Domain (TLD). .BAND is geared to both emerging and mainstream artists, industry influencers and online music services. The new domain aims to provide access to a bigger audience and differentiation from an otherwise saturated market.
Rap music has grown to be one of the most beloved genres of music. Over the years, rap has evolved to reach people of different nationalities and backgrounds. In recent years, rappers in Germany are selling more records than their US counterparts. What is the secret to their success and how can you build that buzz for your next album? Lukas Caminzind shares in this article tips to create buzz for your next album just like the Germans.
Guest Post by Alex Bardanes on Songtrust Blog
I don’t need a publishing administrator because I’m already affiliated with ASCAP right? Don’t these two entities perform essentially the same function? Actually, they perform very different functions, but work together to achieve the same simple goal; getting you paid. But what does a Performing Rights Organization (PRO) actually do?
Guest Post by David Blue on GEOclubbing.com
It’s no stretch to say 2014 wasn't SoundCloud’s finest hour. High profile defections, disappointing app releases, allowing labels to unilaterally kill tracks... oh my! These actions certainly raise an eyebrow, but we at GEOclubbing wanted to look beyond the buzz to see how SoundCloud usage is actually trending in line with recent news.
Guest Post by John Steen
I had a chance to talk with Adam McCants from The Music Bed on a recent podcast, and he gave me the raw scoop on how to get your music licensed. Adam works with major licensing opportunities every day and The Music Bed library gets over 2 million views a month, so I was very interested in what he had to say.First, he stressed that artists need excellent production quality.
Merchandise is a fun way not only to make some cash for your band, but also further express your band's branding outside of songwriting and album art. With touring, writing, and performing, however, merch usually takes a backseat to some of the more pressing tasks. Therefore, a band's merch table usually ends up looking pretty standard: a few T-shirts, a bumper sticker, maybe a keychain if you're feeling fancy. One thing's for sure: whenever you're generating your marketing, release, or tour plan, your merchandise should be an integral part of your overall strategy.
SoundExchange released it's 2014 year end numbers this morning, revealing a new record for the company of $773 million in royalty payouts to recording artists and record labels. 2014's total payout is up 31% from the $590 paid out to artist and labels the year prior. The fourth quarter of 2014 also brought with it a significant increase in distribution with more than 38,000 payouts totaling approximately $183 million.
By John Kohl, Leader and Founder of music discovery platform TuneGO.
Recent discussions around automation are centered on making sense of the mass of data that lives online. After all, there’s no reason any market shouldn’t take advantage of the wealth of information users leave behind on the Internet like golden breadcrumbs. A broad spectrum of industries, from entertainment to fitness to home décor, is using that information to help automate previously manual actions by making high volumes of content and information digestible and available for more informed decision-making.
By Eric Peckham on Medium.com
The evolving music industry is turning top managers into moguls—operating across media, tech and consumer brands The evolution of the music industry is putting greater power into the hands of top artist managers and transforming their firms—traditionally very small, behind-the-scenes operations—into miniature conglomerates operating across media, tech, and consumer brands.
Snapchat has launched a new media platform "Discover" featuring bite-size servings of the latest news and newest content from strategic media partners such as Vice, Spotify, The Daily Mail, Comedy Central, Warner Music Group, Cosmopolitan, People, Yahoo!, and National Geographic served all-you-can-eat buffet style within the app. Offering expertly curated creative content targeted at individual users, Snapchat has created a platform that could unlock access to the attention of millions of millennials big media outlets have otherwise only been moderately successful in capturing.
Guest Post by David Lowery on The Trichordist Blog
This is a call to action folks.
Many of you may already be aware of this blog post from Zoë Keating detailing the new terms of the Google/YouTube “Music Key” service. YouTube’s “communications manager” Matt McLernon has followed the Spotify approach and attacked Zoë Keating’s story as “patently false” although it looks like Google is not exactly backing up their “communications manager“.
One major sign that a sector is heating up is the quantity and quality of the deal making, as rivals jockey for position. By that, and almost any other measure, streaming music is on fire; and today's announcement that Sony Music Limited will shut down to be replaced by a new partnership with Spotify is a major win for the pre-IPO startup.
According to notices filed in recent days in the Federal Register, SoundExchange is auditing a number of digital broadcasters including CBS owned Last.fm, iHeartRadio and Live365. Under rules set by the Copyright Royalty Board, SoundExchange can choose to to audit any digital music service; and has a history of selecting a few each year for year.
You've released your first EP, booked some dates, and you're ready to generate some buzz for your band. With all of that accomplished, it sounds like you're on the right track! But there's another thing to mark off your checklist: is your website press-ready?