Social Media

The Most Popular Social Networks For Young Americans [CHART]

Facebook-inc-news-feedWhile we continue to hear about Americans ages 12 to 24 fleeing Facebook for other apps like Snapchat, Vine or WhatsApp, the evidence just doesn't square up with the facts.

Guest Post by Bobby Owsinski on Music 3.0 Blog

While it's true that Facebook usage in that age group is lower than before, the social network still has a commanding lead over any of its competitors.

Here's a chart by Statista based on data published by Edison Research and Triton Digital that shows just how much 12 to 24 year olds actually use each of the most popular social platforms now available.

This is vitally important if your audience is in this age group because your promotion has to go where your fans are.

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1 Comment

  1. Thank you for this. Very interesting. However, the criterion of those who “ever use” a network is not the entire story; we also need to know how active the users are on each network.
    Many younger people may still have FaceBook accounts, but how often do they actually check in? What do they use the accounts for? How active are they?
    More to the point of this site: Which platforms do these people use to discover and follow music?

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