If you pay even a sliver of attention to the entertainment world, you’ve probably heard of Tidal by now. Jay-Z and his famous co-owners (Beyonce, Kanye West, Rihanna, Usher, and more) have gone all-out promoting their new music streaming service, with TV ads, an over-the-top press conference, and a social media frenzy that has turned many celebrity accounts a bright turquoise.
Why did you become a musician? I bet "because I love promoting and driving sales" wasn't on your list of reasons. But these days, musicians have to take on the responsibilities of promoting, distributing, and selling themselves, especially during the early stages of their careers. It may not be the reason you set out on your musical journey, but without it, you wouldn't be able to do what you love as a living.
It's a web-based world, and if you're running a business, it's almost career suicide to not have a great website. As musicians, it's important to remember that we're essentially running a small business for our skills and talents. A well-developed website is an extremely powerful tool for the freelance musician.
Tonight Hypebot presents our fourth LA music and tech meetup for readers to have a conversation with like-minded peers. You are invited to gather for drinks next Wednesday, April 29th from 7:00 to 10:00pm at Rosewood Tavern. Space is limited - RSVP below!
Musicians, let’s come clean about something: When most musicians think about marketing, the first things that usually come to mind are Facebook, Twitter, other social media accounts, your cool new website that just launched, and maybe, just MAYBE, a flyer designed for your next gig. Without a doubt, these are important aspects for marketing your music, but they aren't the only pieces of the puzzle.
UPDATE 2: TIDAL's star studded launch was followed by a storm of criticism. Most of the chatter, rightly or wrongly, centered around music's richest 1% enriching themselves further; and the wisdom of launching any music service with $19.99 premium pricing and no free tier. And if you purchase TIDAL via iTunes it;s 30% higher.
Not many have the luxury of being full-time musicians with no other commitments. Typically, musicians juggle a career, school, day job, family, or a combination of the four. Unfortunately, they're often a bit too busy to put the hours that they want into music. Or, on the flipside, music is just a fun hobby or, hey, maybe they're just lazy.
What do all successful YouTubers have in common? They create great videos. But beyond that, smart video creators are using some of YouTube’s tools and features to harness the power of those videos and their intended viewers. Is your channel optimized?
After sixty years of research, it’s conventional wisdom: as people get older, they stop keeping up with popular music. Whether the demands of parenthood and careers mean devoting less time to pop culture, or just because they’ve succumbed to good old-fashioned taste freeze, music fans beyond a certain age seem to reach a point where their tastes have “matured”.