Social media has become one of the most powerful self-promotional tools for all artists. But while many acts use social media like Facebook and Twitter to advertise new releases and upcoming shows, a few go the extra mile, upping their statuses as fan-friendly by interacting with others or posting clever content.
Original Post By Bobby Moore on Sonicbids Blog
1. Get comical
Some of the most popular social media accounts run by musicians gained traction through humor. While there are plenty of examples, the gold standard for this is the Twitter account of veteran drummer and notorious funny man John Wurster (Superchunk, Mountain Goats, Bob Mould). For Wurster and others, online activity seems to spike during tours. All of that downtime on the road is used to share quips and photos with fans. In the process, existing fans get a good laugh, while some who see these jokes retweeted may discover a new band in the process.
2. Expand your platform horizons
While nearly every artist has Facebook and Twitter, what about some of the lesser utilized sites? Though it may seem like a ghost town when it's not "#ThrowbackThursday," Myspace strives to be artist-friendly, and it's still easier to share songs on the site than it is on many other platforms. But the band that really takes the cake when it comes to using early aughts social media is Massachusetts indie rockers Speedy Ortiz, as the group's official website is hosted by LiveJournal. While many of their peers in their late 20s or early 30s probably don't remember their LJ password and would likely be embarrassed reading journal posts from eight years ago, the band uses the site to share information about the band and also publish a detailed tour diary.