After months of hints that it wanted a bigger slice of the huge audience hungry for half-baked gossip and innuendo, music trade Billboard went full TMZ with a questionnaire asking "top industry executives" their opinions on such serious subjects like:
- Who is the most high-maintenance act in music?
- Which artist's private behavior belies his/her sterling public persona?
- Who is the most devious executive in the music industry?
It gets even better with questions like
In three years, Justin Bieber will be:
Related articles







