Music Business

Official: 11 Million Are Trying Apple Music For Free

Apple-logoSo far, Apple Music is not the game changer that the music industry had hoped for.  According to official Apple stats, 11 million users have signed up for a free Apple Music trial.  2 million of those are trying out its multi-user family plan.

5 weeks after launch, 9 million have signed up for a 90 free trial of Apple Music's $9.99 subscription service.  Another 2 million are trying out its $14.99 family plan. "We're thrilled with the numbers so far," Eddy Cue, Apple's SVP of Internet Software and Services, told USA Today.

That means that about 10% of Apple iTunes users have signed on for the free test despite a major media blitz. 

The real stat to watch is how many 90 free day trials convert to paying customers. 

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