DJ Khaled Nabs 6 Million Followers In 4 Months On Snapchat, Lands Cover Of Bloomberg Business

DJ Khaled has "cracked the platform" and amassed 6 million followers since last October on Snapchat. Even new media experts are scratching their heads. Khaled has figured out the hot digital property that everyone wants to succeed on, but no one, including him, quite understands.

DJ Khaled had never heard of Snapchat when a friend suggested he check it out late last year. While taking a break from touring last fall, he gave it a shot: “I didn’t really know how to use it.”  Now he's amassed 6 million followers.

“I was kind of just talking to myself,” DJ Khaled told Businessweek. He filmed everything: his grooming routine, breakfasts, hot tub, and, especially, a Tuscan-style lion sculpture that he would often shout at while watering his plants.

Mostly, he gave advice.

Khaled expounded on the importance of quality bedding :

“The key to more success is to have a lot of pillows”

and regular meals:

“They don’t want you to eat breakfast”.

His most dramatic Snapchat moment occurred during a twilight ride on a personal watercraft in Biscayne Bay. “The key is to make it,” he repeated as he got lost on the water. Then he turned the camera on himself and added,

“The key is not to drive your Jet Ski in the dark.”

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