Direct to fan massaging seems to be the theme of the day. This morning, Bandsintown launched a free direct messaging tool. Now, Pandora has announced AMPcast, a mobile app that allows artists to send audio messages to their fans among the music service's 80 million active listeners.
Pandora today announced AMPcast, a new tool to help artists engage and grow their audiences on Pandora. The new feature, available as part of Pandora’s free Artist Marketing Platform (AMP), lets artists message their fans on the music service. A special AMPcast app lets the artist record audio messages on their mobile phone and target fans listening to their music on Pandora.
AMPcast messages are completely self-serve and can alert fans to local concert dates, album releases, or just to share some stories. Artists can also include a link to buy an album or tickets. The messages are played while they’re enjoying their favorite artists' music.
Hands On AMPcast
I had a chance to play with an advance version of the app prior to launch and found it both easy to use and effective. The ability to deliver targeted communications feels almost Twitter-like with the added nuances that hearing the sender's voice provides.
"Lately, I've been using AMPcast to spread the word,” said Oakland-bred rapper G-Eazy, who has over half a billion spins on Pandora. “It's as easy as it can possibly be. Pandora is changing the game with this one."
“AMPcast has the potential to change the odds for musicians,” said Tim Westergren, Pandora’s founder, and a former touring musician. “This powerful tool, combined with the scale and reach of Pandora, gives every talented and hard-working artist a real shot to build a career in music."
How To Sign Up
This new tool is available starting today to a select group of artists and will launch to all artists registered on AMP within the coming months.
To register, go here.