YouTube is undeniably a hugely important resource for artists when it comes to gaining exposure and engaging with fans, but rigging the service so that it actually brings in revenue is an entirely different matter.
In this new post on MusicThinkTank, Jon Ostrow reveals the best way for artist to utilize YouTube as a money maker, which emphasizes creating a sales funnel strategy rather than relying on ads.
"YouTube recently released a new tool for musicians called YouTube for Artists. This allows you to see which videos are connecting with your fans, and which ones are not so that you can continue to tailor your content strategy to meet the needs of your fan base. Take advantage of this and don’t waste time creating videos that fall flat."