SoundCloud Expands Sony/ATV Deal To Europe, In Effort To Launch SoundCloud Go Globally
SoundCloud wants to take its GO paid subscription service global; and a new deal with Sony/ATV, who has had a deal with SoundCloud in the US since the 2014 launch of its monetization efforts, extends the partnership to Europe.
Top music publisher Sony/ATV today announced a direct deal with SoundCloud for Europe. The direct publishing agreement enables Sony/ATV’s songwriter to generate revenue each time their songs are played on the platform.
Martin Bandier, Sony/ATV Chairman and CEO, said: “ These deals for the US and Europe create the best opportunity for Sony/ATV and its songwriters to maximize the creative and revenue benefits of SoundCloud’s multi-territory business. We are particularly excited about the launch of the paid-for subscription service, which will provide the best business framework for our roster and allow Sony/ATV to take advantage of SoundCloud’s significant user base.”
“Our multi-territory partnership with Sony/ATV means even more benefits for the creator community on SoundCloud, which now numbers over 12 million heard each month,” commented Alexander Ljung, SoundCloud Founder and CEO. “Our agreements with major partners are a significant part of achieving our ambition of allowing all forms of creative expression to live on our platform, while simultaneously ensuring rightsholders’ work is rewarded and respected.”