Here we delve further into the world of search engine optimization, explaining why SERPS (search engine result pages) are so important to artists, and how they can set them up to work to their advantage when potential fans are trying to discover more about them.
In this latest post on MusicThinkTank, Wes Walls walks the uninitiated through the complexities and importance of search engine result pages, and how they can be affected in the artist's favor.
"When most people think SEO, they’re thinking about getting good rankings for keywords. But the neat thing about SEO for musicians is that there’s much more to it than that.
When your fans search for you in Google, they can do more than just find you. They can explore your music and content right in search engine results pages, before they even reach your band website or social profiles."