Music Tech

Shazam Adds Music Videos Via Vadio Partnership

Shazam[UPDATED] Shazam is adding music videos in a partnership with Portland based startup Vadio. When a user taps on the Shazam icon to identify a song, a thumbnail of the official music video for that track has been added to the song’s Shazam page.

In a statement, Shazam said the music video integration is part of an effort to “give fans a great reason to spend more time with Shazam” which fits with companies strategy of being 100% ad supported.  

The integration is being rolled out to all users now.

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