The app includes a side-scroll interface for browsing within a seating section of a specific event, and high-resolution seat maps on the listing cards so consumers are provided with a clear idea of the view from the section in which they were considering tickets.
“We know that most people will be interacting with our app from their couch, as they’re looking for something to do, so we kept the StubHub app for Apple TV focused on browsability and discovery, to better motivate people to get up and get out,” said Marcus Shelksohn, director of mobile product. “The StubHub design team wanted to create a more custom interface to reflect the emotional nature of event discovery – and the result is an engaging look and feel that maximizes event imagery and seat maps, and is highly intuitive to navigate.”
The company says they are focused on apps as they expect mobile to account for more than 50% of digital ticket sales in the next 2 years. According to the company's research, more than fifty-two percent of concert-goers use their mobile devices to look up details about upcoming shows.