For a songwriter and musician whose primary career goal is TV/film licensing, carefully planning out your songs in advance, and following a specific set or rules when submitting them can greatly increase the likelihood of the song actually being used.
In this latest piece of DIY advice on MusicThinkTank, Ari Herstand outlines eight important rules artists should following when attemting to get their music licensed in TV and film
"Lyrics are huge in the placement world. Sure, many times the spot will just use the instrumental version of the song, but often they want the option to use the full version, with vocals. If the lyrics don’t work, the song doesn’t work."