As the popularity of live streaming continues to grow across many a social media platform, Instagram is no exception. Instagram Live provides artists with a great way to trot out new music, and allow fans a personalized look behind the curtain at an musicians' day to day lives.
In this latest post to MusicThinkTank, Tah'Rikah Jones walks us through how artists can use Instagram live to promote their music and connect with fans.
"Creating a conversation with your audience can be prompted by asking them if they have any questions for you regarding upcoming shows, new music, and merch. Even mentioning the person’s username while answering their question will boost engagement. Fans love personal shootouts. Instagram also gives you the option to turn off commenting. To find out how long you’ve been broadcasting, tap the Live button. To see who’s tuned in, tap on the number of viewers to the right of the Live button."