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Comprehensive Grammy 2017 Impact Report Released By Buzz Angle

Grammy_logoBuzzAngle Music took a deep dive into the post Grammy sales data providing both a macro and a micro view of the impact that the globally televised and subsequent social media has on both sales and an artist's career.

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Adelle

GRAMMY Winning Albums

– Album sales for 25 by Adele jumped 232% Sunday night as a result of winning album of the year… 25 had 4,044 sales on Sunday.

– Sturgill Simpson’s album A Sailor’s Guide to Earth had 3,471 sales on Sunday and experienced the biggest uplift in sales among all Grammy winning albums (that had sales < 500 sales) with an uplift of 789%.

– Beyoncé’s Lemonade had the most sales on Sunday out of all the winning albums with 4,373 sales; that was an increase of 297% compared to the previous 6 day average.

Other Album Impact

– Even though Bruno Mars album 24K Magic did not win a Grammy, his album jumped 206% with 6,728 sales on Sunday. 24K Magic was the 2nd biggest selling album in U.S. on Sunday with 6,728 sales.

– While Maren Morris’ album did not win for Country album of the year, it did experience an uplift of 300% in sales on Sunday with 2,727 sales.

Song Performance Impact

– All the Songs performed on the Grammy’s experienced an average increase of 2,363% in song sales on the night of the Grammys compared to the six days leading up to the awards show.

– Maren Morris’ song Once (which she performed with Alicia Keys) had the overall largest growth in sales of all songs performed; up over 13,477% in sales on Sunday compared to the previous six days. There were just about 5,600 sales for Once on Sunday night compared to a daily average of 41 sales for the previous 6 days.

– William Bell’s Born Under A Bad Sign had the largest percentage growth in sales 23,691%; a unit sales increase of 1,698. The average daily songs sales for Born Under A Bad Sign leading up to the awards show was seven sales.

– Ed Sheeran’s Shape Of You and Bruno Mar’s That’s What I Like were the top two songs that had the largest sales gains on Sunday of all songs performed. Shape Of You had 46,266 sales on Sunday (up 164%) which was an increase of nearly 29,000 sales compared to the previous six days. That’s What I Like had 23,000 sales on Sunday (up 527%) which was an increase of nearly 20,000 sales compared to the previous six days

– Ed Sheeran and Bruno Mars were the performers that had the largest overall song sales increases among all performers.
Ed Sheeran had 59,405 song sales on Sunday; with an increase of 37,080 sales compared to the previous 6 day average (or 166% growth).
Bruno Mars had 48,756 song sales on Sunday; an increase of 36,382 sales compared to the previous 6 day average (or 294% growth).

– Maren Morris had the largest Grammy growth for song sales among all performers (815%) who had a sales increase of greater than 10,000 sales.

– There were four artists that experienced over 1,000% growth in song sales; Sturgill Simpson (1,063%), The Time (1,871%), Gary Clark Jr. (2,146%) and William Bell (5,803%).

– The three artists that had tributes; Prince, Bee Gees and George Michael each had triple digit song sales growth:
Prince song sales grew 338% on Sunday as a result of the tribute by Bruno Mars and The Time.
George Michael song sales grew 553% on Sunday as a result of the tribute by Adele.
Bee Gees song sales grew 640% on Sunday as a result of the tribute by Demi Lovato, Tori Kelly and Little Big Town.

BuzzAngle Music Charts   BuzzAngle Music

Artist Performance Sales Impact:

Rank

Artist

Song Sales Unit Increase

Song Sales % Increase

1

Ed Sheeran

37,080

166%

2

Bruno Mars

36,382

294%

3

Keith Urban

18,008

331%

4

Maren Morris

17,984

815%

5

The Weeknd

15,431

117%

6

Adele

13,783

196%

7

Beyoncé

12,881

139%

8

Lukas Graham

12,376

585%

9

Katy Perry

8,756

45%

10

Bee Gees

7,850

640%

11

Prince

7,492

338%

12

George Michael

7,131

553%

13

Sturgill Simpson

5,173

1,063%

14

Little Big Town

4,562

66%

15

Kelsea Ballerini

4,519

188%

16

John Legend

4,144

105%

17

Anderson .Paak

3,182

969%

18

Gary Clark Jr.

3,180

2,146%

19

Metallica

2,357

82%

20

A Tribe Called Quest

2,351

768%

21

Carrie Underwood

1,846

66%

22

William Bell

1,741

5,803%

23

The Time

1,687

1,871%

24

Pentatonix

1,276

95%

25

Alicia Keys

884

68%

26

Demi Lovato

834

87%

27

Tori Kelly

757

148%

28

Daft Punk

750

82%

29

Andra Day

699

79%

30

Kirk Franklin

146

49%

31

Cynthia Erivo

70

272%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Grammys Song Performance Impact:

Rank

Title

Artist

Song Sales Unit Increase

Song Sales % Increase

1

Shape of You

Ed Sheeran

28,714

164%

2

That’s What I Like

Bruno Mars

19,339

527%

3

The Fighter

Keith Urban

14,824

1,180%

4

7 Years

Lukas Graham

10,851

1,045%

5

I Feel It Coming

The Weeknd

10,093

213%

6

Chained To The Rhythm

Katy Perry

6,832

41%

7

Once

Maren Morris

5,548

13,477%

8

Hello

Adele

5,166

428%

9

Peter Pan

Kelsea Ballerini

3,237

496%

10

Starboy

The Weeknd

3,062

103%

11

All Around You

Sturgill Simpson

2,163

9,684%

12

Love Drought

Beyoncé

2,155

1249%

13

Fastlove

George Michael

1,950

7,907%

14

How Deep Is Your Love

Bee Gees

1,810

1450%

15

Born Under A Bad Sign

William Bell

1,698

23,691%

16

Sandcastles

Beyoncé

1,658

972%

17

God Only Knows

Beach Boys

1,602

1,903%

18

Let’s Go Crazy

Prince & The Revolution

1,511

799%

19

We The People….

A Tribe Called Quest

1,145

1,385%

20

Stayin’ Alive

Bee Gees

1,121

415%

21

Jungle Love

The Time

1,008

2,520%

22

Tragedy

Bee Gees

906

2,323%

23

The Bird

The Time

526

4,155%

24

Moth Into Flame

Metallica

377

516%

25

Award Tour

A Tribe Called Quest

245

1,412%

26

Movin Backwards

A Tribe Called Quest

110

4,700%

27

ABC

Jackson 5

86

85%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Grammys Album Performance Impact:

Rank

Title

Artist

Song Sales Unit Increase

Song Sales % Increase

1

25

Adele

2,825

232%

2

Lemonade

Beyoncé

3,273

297%

3

A Sailor’s Guide to Earth

Sturgill Simpson

3,081

789%

4

Hymns

Joey + Rory

58

31%

5

Love Remains

Hillary Scott & The Scott Family

22

15%

6

Blackstar

David Bowie

168

133%

7

Undercurrent

Sarah Jarosz

146

127%

8

Tell Me I’m Pretty

Cage The Elephant

75

93%

9

This Is Where I Live

William Bell

428

4,667%

10

Star Wars: The Force Awakens

John Williams

7

13%

11

Skin

Flume

59

151%

12

Losing My Religion

Kirk Franklin

18

40%

13

Take Me to the Alley

Gregory Porter

32

81%

14

Summertime: Willie Nelson Sings Gershwin

Willie Nelson

103

886%

15

The Color Purple

Various Artists

37

260%

16

Sing Me Home

The Silk Road Ensemble with Yo-Yo Ma

26

193%

17

The Last Days of Oakland

Fantastic Negrito

43

398%

18

Country For Old Men

John Scofield

33

275%

19

Culcha Vulcha

Snarky Puppy

28

229%

20

Un Besito Más

Jesse & Joy

19

231%

21

Coming Home

O’Connor Band Mark O’Connor

40

956%

22

White Sun II

White Sun

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