Comprehensive Grammy 2017 Impact Report Released By Buzz Angle
BuzzAngle Music took a deep dive into the post Grammy sales data providing both a macro and a micro view of the impact that the globally televised and subsequent social media has on both sales and an artist's career.
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GRAMMY Winning Albums
– Album sales for 25 by Adele jumped 232% Sunday night as a result of winning album of the year… 25 had 4,044 sales on Sunday.
– Sturgill Simpson’s album A Sailor’s Guide to Earth had 3,471 sales on Sunday and experienced the biggest uplift in sales among all Grammy winning albums (that had sales < 500 sales) with an uplift of 789%.
– Beyoncé’s Lemonade had the most sales on Sunday out of all the winning albums with 4,373 sales; that was an increase of 297% compared to the previous 6 day average.
Other Album Impact
– Even though Bruno Mars album 24K Magic did not win a Grammy, his album jumped 206% with 6,728 sales on Sunday. 24K Magic was the 2nd biggest selling album in U.S. on Sunday with 6,728 sales.
– While Maren Morris’ album did not win for Country album of the year, it did experience an uplift of 300% in sales on Sunday with 2,727 sales.
Song Performance Impact
– All the Songs performed on the Grammy’s experienced an average increase of 2,363% in song sales on the night of the Grammys compared to the six days leading up to the awards show.
– Maren Morris’ song Once (which she performed with Alicia Keys) had the overall largest growth in sales of all songs performed; up over 13,477% in sales on Sunday compared to the previous six days. There were just about 5,600 sales for Once on Sunday night compared to a daily average of 41 sales for the previous 6 days.
– William Bell’s Born Under A Bad Sign had the largest percentage growth in sales 23,691%; a unit sales increase of 1,698. The average daily songs sales for Born Under A Bad Sign leading up to the awards show was seven sales.
– Ed Sheeran’s Shape Of You and Bruno Mar’s That’s What I Like were the top two songs that had the largest sales gains on Sunday of all songs performed. Shape Of You had 46,266 sales on Sunday (up 164%) which was an increase of nearly 29,000 sales compared to the previous six days. That’s What I Like had 23,000 sales on Sunday (up 527%) which was an increase of nearly 20,000 sales compared to the previous six days
– Ed Sheeran and Bruno Mars were the performers that had the largest overall song sales increases among all performers.
Ed Sheeran had 59,405 song sales on Sunday; with an increase of 37,080 sales compared to the previous 6 day average (or 166% growth).
Bruno Mars had 48,756 song sales on Sunday; an increase of 36,382 sales compared to the previous 6 day average (or 294% growth).
– Maren Morris had the largest Grammy growth for song sales among all performers (815%) who had a sales increase of greater than 10,000 sales.
– There were four artists that experienced over 1,000% growth in song sales; Sturgill Simpson (1,063%), The Time (1,871%), Gary Clark Jr. (2,146%) and William Bell (5,803%).
– The three artists that had tributes; Prince, Bee Gees and George Michael each had triple digit song sales growth:
Prince song sales grew 338% on Sunday as a result of the tribute by Bruno Mars and The Time.
George Michael song sales grew 553% on Sunday as a result of the tribute by Adele.
Bee Gees song sales grew 640% on Sunday as a result of the tribute by Demi Lovato, Tori Kelly and Little Big Town.
Artist Performance Sales Impact:
Rank | Artist | Song Sales Unit Increase | Song Sales % Increase |
1 | Ed Sheeran | 37,080 | 166% |
2 | Bruno Mars | 36,382 | 294% |
3 | Keith Urban | 18,008 | 331% |
4 | Maren Morris | 17,984 | 815% |
5 | The Weeknd | 15,431 | 117% |
6 | Adele | 13,783 | 196% |
7 | Beyoncé | 12,881 | 139% |
8 | Lukas Graham | 12,376 | 585% |
9 | Katy Perry | 8,756 | 45% |
10 | Bee Gees | 7,850 | 640% |
11 | Prince | 7,492 | 338% |
12 | George Michael | 7,131 | 553% |
13 | Sturgill Simpson | 5,173 | 1,063% |
14 | Little Big Town | 4,562 | 66% |
15 | Kelsea Ballerini | 4,519 | 188% |
16 | John Legend | 4,144 | 105% |
17 | Anderson .Paak | 3,182 | 969% |
18 | Gary Clark Jr. | 3,180 | 2,146% |
19 | Metallica | 2,357 | 82% |
20 | A Tribe Called Quest | 2,351 | 768% |
21 | Carrie Underwood | 1,846 | 66% |
22 | William Bell | 1,741 | 5,803% |
23 | The Time | 1,687 | 1,871% |
24 | Pentatonix | 1,276 | 95% |
25 | Alicia Keys | 884 | 68% |
26 | Demi Lovato | 834 | 87% |
27 | Tori Kelly | 757 | 148% |
28 | Daft Punk | 750 | 82% |
29 | Andra Day | 699 | 79% |
30 | Kirk Franklin | 146 | 49% |
31 | Cynthia Erivo | 70 | 272% |
Grammys Song Performance Impact:
Rank | Title | Artist | Song Sales Unit Increase | Song Sales % Increase |
1 | Shape of You | Ed Sheeran | 28,714 | 164% |
2 | That’s What I Like | Bruno Mars | 19,339 | 527% |
3 | The Fighter | Keith Urban | 14,824 | 1,180% |
4 | 7 Years | Lukas Graham | 10,851 | 1,045% |
5 | I Feel It Coming | The Weeknd | 10,093 | 213% |
6 | Chained To The Rhythm | Katy Perry | 6,832 | 41% |
7 | Once | Maren Morris | 5,548 | 13,477% |
8 | Hello | Adele | 5,166 | 428% |
9 | Peter Pan | Kelsea Ballerini | 3,237 | 496% |
10 | Starboy | The Weeknd | 3,062 | 103% |
11 | All Around You | Sturgill Simpson | 2,163 | 9,684% |
12 | Love Drought | Beyoncé | 2,155 | 1249% |
13 | Fastlove | George Michael | 1,950 | 7,907% |
14 | How Deep Is Your Love | Bee Gees | 1,810 | 1450% |
15 | Born Under A Bad Sign | William Bell | 1,698 | 23,691% |
16 | Sandcastles | Beyoncé | 1,658 | 972% |
17 | God Only Knows | Beach Boys | 1,602 | 1,903% |
18 | Let’s Go Crazy | Prince & The Revolution | 1,511 | 799% |
19 | We The People…. | A Tribe Called Quest | 1,145 | 1,385% |
20 | Stayin’ Alive | Bee Gees | 1,121 | 415% |
21 | Jungle Love | The Time | 1,008 | 2,520% |
22 | Tragedy | Bee Gees | 906 | 2,323% |
23 | The Bird | The Time | 526 | 4,155% |
24 | Moth Into Flame | Metallica | 377 | 516% |
25 | Award Tour | A Tribe Called Quest | 245 | 1,412% |
26 | Movin Backwards | A Tribe Called Quest | 110 | 4,700% |
27 | ABC | Jackson 5 | 86 | 85% |
Grammys Album Performance Impact:
Rank | Title | Artist | Song Sales Unit Increase | Song Sales % Increase |
1 | 25 | Adele | 2,825 | 232% |
2 | Lemonade | Beyoncé | 3,273 | 297% |
3 | A Sailor’s Guide to Earth | Sturgill Simpson | 3,081 | 789% |
4 | Hymns | Joey + Rory | 58 | 31% |
5 | Love Remains | Hillary Scott & The Scott Family | 22 | 15% |
6 | Blackstar | David Bowie | 168 | 133% |
7 | Undercurrent | Sarah Jarosz | 146 | 127% |
8 | Tell Me I’m Pretty | Cage The Elephant | 75 | 93% |
9 | This Is Where I Live | William Bell | 428 | 4,667% |
10 | Star Wars: The Force Awakens | John Williams | 7 | 13% |
11 | Skin | Flume | 59 | 151% |
12 | Losing My Religion | Kirk Franklin | 18 | 40% |
13 | Take Me to the Alley | Gregory Porter | 32 | 81% |
14 | Summertime: Willie Nelson Sings Gershwin | Willie Nelson | 103 | 886% |
15 | The Color Purple | Various Artists | 37 | 260% |
16 | Sing Me Home | The Silk Road Ensemble with Yo-Yo Ma | 26 | 193% |
17 | The Last Days of Oakland | Fantastic Negrito | 43 | 398% |
18 | Country For Old Men | John Scofield | 33 | 275% |
19 | Culcha Vulcha | Snarky Puppy | 28 | 229% |
20 | Un Besito Más | Jesse & Joy | 19 | 231% |
21 | Coming Home | O’Connor Band Mark O’Connor | 40 | 956% |
22 | White Sun II | White Sun |
