Music Business

Hypebot’s ‘Believe It Or Not’ – iTunes Is Still The Most Popular Music Platform In The U.S.

BelieveWhile music download sales are clearly on the decline, don't count them out yet.  According to a survey of 10,000 consumers by PayPal and SuperData, iTunes, is still the most popular music platform in the US, beating Spotify and Pandora.


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More surprising facts from the survey:

  • 86% of music consumers listen on their smartphones, making it by far the most popular device
  • 70% of older listeners download (versus 51% who pay to stream), while 60% of Millennials do
    (versus 63% who stream)


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