[UPDATED] When Lady Gaga took the stage for Sunday's Superbowl Halftime, she'll did it for free. That's right, her paycheck for the day is $0.00. In fact, several years ago the NFL was reportedly asking artists like Beyonce' if they or they labels would pay to play the halftime show.
It's been reported that no one ever agreed to pay the NFL to perform. But pay or not, the payback for playing a Superbowl halftime show for free can be enormous.
According to Nielsen and Adweek, last year's Super Bowl 50 had 111.9 million viewers was the third most-watched U.S. television show in history. In 2015, 49.7 million viewers fell in the 18-49 demographic, an audience perfect for Lady Gaga’s music, according to Forbes.
According to Forbes, the week after Bruno Mars played the Superbowl halftime show three years ago, his album Unorthodox Jukebox jumped from No. 7 to No. 3 on the Billboard 200; and sales were up 92% to 81,000. Four years ago Beyoncé’s latest album "4" jumped 59% after her halftime performance.