Facebook has grown massively since it's creation in 2004, and the scope of it's audience is such that getting anyone to see your post, particularly if you are a band or artist, can often necessitate shelling out for costly ads, but are they worth it?
In this latest piece to MusicThinkTank, Paul Corsi discusses how artists can get quick and easy exposure from careful cost effective use of Facebook ads.
"Facebook has a host of options when creating the actual ad itself. If we continue with the example above, you can select details down to the demographic gender, age, and interests categories. You can then select the amount of days the ad will run, and select an amount spent (varies with duration) starting around $5. A band could honestly set up an entire Facebook ad campaign and find a decent level of marketing success for around $20."